NAR’s technology arm the CRT (Center for REALTOR® Technology) recently released an open source single sign on toolkit. What is SSO and why is it important?

SSO allows a user to log in once and be access to multiple applications. This is much better than having to remember multiple usernames and passwords. A SSO system makes thing more convenient.

This news will likely garner more blank stares than “oohhs” and “ahhs” from the average agent. However, developers should pay attention.  The CRT releasing a SSO tool kit sends a message that online tools need to begin working together.

I’m particularly interested in this because at Sutton we’ve been working on our own identity management initiatives. We’ve been looking at the light weight OpenID to integrate into FlexiSites. That’ll gives our agents the ability to use their FlexiSites as an OpenID enabled URI.

What this will accomplish is the first step towards online identity management and online marketing for our agents. That’s thinking Real Estate 2.0.

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