Yesterday at the Vancouver Real Estate Technology Meet Up guest speaker Joel Burslem, Social Media Manager of Inman News and proprietor of the Future Of Real Estate Marketing blog gave a presentation on trends in online real estate marketing.

This is a summary of Joel’s presentation:

1. Learn the new tools. The “winds of change” are coming.
2. Build your online reputation. The game is the same, you build your business by touching bases. Online your website can work for you while you sleep.
3. Have conversations. Blogging and participating in online communities (LinkedIn, FaceBook, Yahoo! Answers, etc) demonstrate your expertise. Have conversations with people. Learn to type.
4. Show, not tell. More photos, more video and more information. Use your digital camera, make a video, upload it to YouTube.

I share Joel’s opinions and I like to push Real Estate 2.0 marketing ideas as much as I can. In the end, whether offline or online the key is about differentiation and standing out from the crowd. It pays to be remarkable.

Here’s a new mantra, apply the old rules, learn the new tools. The web commoditises everything at light speed. Soon every agent will have a great looking website with a listing search for $5/mo. When everybody is remarkable, nobody is remarkable. The only way to stand out is by investing in and marketing your reputation.

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